MAJORITY OF US SMARTPHONE OWNERS RELY ON THEIR DEVICES FOR MOVIE RESEARCH AND PLANNING PROCESS ACCORDING TO NEW SURVEY BY MOBILE ADVERTISING NETWORK GREYSTRIPE ®

08.02.12 | 22:00 Uhr

Mobile devices are playing a critical role in the entertainment research and planning process for a majority of smartphone and iPad users, according to a new study by Greystripe, the world?s largest brand-focused mobile ad network and a division of ValueClick, Inc. (Nasdaq:VCLK). The study, which Greystripe conducted on its network, revealed that 53 percent of smartphone users and 27 percent Quelle: ad-hoc… [weiterlesen]